Viral Marketing is Sick! Redux!

In today’s media saturated culture, advertisements are everywhere. While estimates vary, it’s safe to say that Americans come in contact with upwards of 2000 ads every day. Because of the sheer number of advertisements that Americans are exposed to, a vast majority will be completely forgotten or ignored. Today’s “media clutter” is forcing advertisers to spread their message through alternate channels. Television and radio advertising campaigns are no longer the effective tools they once were. Today, many advertisers are turning to viral marketing as a means of reaching more consumers, and getting a message stuck in their heads.

Who Tube? YouTube!

Over the span of my college career, the world has seen the rise of YouTube.com, a site where users can upload video content. While the site was initially created for people to upload their own videos, it has evolved far past that. As of March, 2008 the site contained over 77 million videos, many of those being music videos or commercials, which were professionally produced.

Harvey Dent -or- Viral Update

A follow up to my last post.

Viral Marketing is Sick!

In the past decade, consumers have seen the rise of viral marketing. The term itself was established back in 1996 by Jeffrey Rayport, a Harvard professor. The idea behind viral marketing features an advertiser who sends a message, usually through a unique channel. Once a consumer picks up on this message, he or she will then spread the message to other consumers, and so on.

Digital Cable -or- Why I’ll Never Go Outside Again

In the past few years we’ve see the rise of digital cable. Previously, viewers were limited to the shows playing at any given time. With digital cable and dvr technology, televisions potential is nearly limitless.

O Rly?…LOL!

In 2005, the phenomenon of LOL Cats began. Following the popular O RLY? Owl trend, LOL Cats took the concept of funny animal pictures to an entirely new level.

Wii…

When Nintendo’s Wii was released in November of 2006, it was heralded as a revolution in gaming. While Nintendo barely beefed up their system hardware from the GameCube (released in 2001), they implemented infrared controls, which allows gamers to control the action. Initially, when I read about the Wii, I was skeptical. Nintendo was going in a completely different direction than their competition. While Sony and Microsoft were developing powerful and expensive hardware for their consoles, Nintendo chose to keep costs low and simply innovate the way we play games. Their gamble paid off, and the $250 Wii has outsold both Playstation 3 and the Xbox 360.

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